• Be Noticed with Jessica Wall-Innella

    Discover how to update old marketing ways and usher in new strategies for building awareness in today’s online world. Learn to successfully promote your salon via your website, Facebook, Instagram, Snapchat, Groupon and Yelp to name a few. You will walk away with an action plan and knowledge as to how to grow your salon business.

    Jessica Wall-Innella
    With over 20 years in the Professional Beauty Industry, from Shampoo Assistant to Education and Sales Director, Salon Owner and Platform Artist to name just a few roles, Jessica has honed her skills as an educator and a leader. Today, as an Aloxxi Artist, she shares her insights on a vast array of business building topics such as managing efficiently, developing an effective salon team, raising the bar on customer service and technical topics, including basic & advanced color, cutting and styling theories.

    Click here to view class flyer.

  • Photographing Your Work

    This Hands-On Seminar will demonstrate:
    • How our cameras work: Starting with the fundamentals of photography and how to get the best from our cell phones, point and shoot and DSLR cameras.
    • Explore lighting techniques: Use of natural daylight, continuous lighting-LED panels, ring lights, portable flashes and studio strobes.
    • Posing models: With a combination of camera angles and lighting techniques, explore how to effectively show your creations! The beauty and form of the cut! Intricate color work!
    • The final image: How to process and present final image/photos. Discuss photography software to process your digital files. Proper sizing of photos; whether they are being used for social media, making prints for display or published in magazines.

    Todd Murray is an internationally published photographer & educator. His photographs have appeared in Philadelphia Magazine, Cosmopolitan, Lapidary Journal, Step by Step Beads, Step by Step Wire, Colored Stone, Creative Jewelry, Passion, Couture, Modern Salon, The Industry Standard & Wired. Photos have also appeared in publications in Canada, United Kingdom, Germany, South Africa & Japan.

  • TruSolutions Salon Software

    TruBeauty Concepts Invites You To Spend A Day With TruSolutions

    Put the latest technology to work for you! Do you have the right tools to manage your business? Do you have an online presence and the right marketing tools? Come join the revolution of salons discovering the right tool. TruSolutions Software!

    Session includes how to:
    • Grow retail sales with eCommerce and product reservations
    • Learn how to increase retail sales while decreasing inventory and overhead
    • Increase customer visits with Online Customer Scheduling and Google Reserve
    • Build a deeper relationship and enhance customer satisfaction with powerful
    communications and marketing tools
    • Learn about the up-and-coming launch of eCommerce
    • Q&A

    Cost is free and includes software overview and free 30 day trial for attendees!

    Click here
    to view class flyer.