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Welcome to the TruBeauty Family, where dedication to our customers has been at the heart of our journey since our humble beginnings in the basement of John and Denise Philipp. For over 25 years, we have remained committed to our core values of Trust, Respect, and Uniqueness, fostering strong relationships with our valued clientele whom we consider not just customers, but friends.


To support and empower professionals in the Beauty Industry to thrive and succeed.

We understand the unique challenges and opportunities within this dynamic sector, and we are passionate about providing the tools, resources, and guidance necessary for our clients to excel in their craft.

At TruBeauty Concepts, we differentiate ourselves from large corporate competitors by our unwavering commitment to our customers. Unlike many others in the industry, we refuse to sell through other channels of business, recognizing that our customers’ success is directly linked to our own. Simply put, if our customers don’t succeed, we don’t succeed.


In 2012, TruBeauty made its most significant investment in the ProBeauty Education sector with the establishment of H.O.P.E. (Home of Professional Education). Situated on an 8-acre farm just 60 miles from Manhattan and 40 miles from Philadelphia, bordering between Pennsylvania and New Jersey, H.O.P.E. has welcomed some of the most esteemed educators in the beauty industry. The centerpiece of this educational hub is a meticulously renovated 10,000 square foot barn equipped with state-of-the-art technology and equipment for an unparalleled learning experience.


In today’s rapidly evolving omni-channel environment, we understand the importance of developing strategies that empower our clients to thrive. That’s why we are dedicated to providing comprehensive support and guidance to navigate the complexities of modern commerce. Through strategic brand choices and education initiatives, we equip our customers with the tools they need to excel in a competitive landscape.

Our approach to brand selection is unparalleled in the industry. We scour the globe in search of the best brands, prioritizing those that embody ethics, a genuine passion for the beauty industry, and a commitment to excellence. Our rigorous standards ensure that each brand we carry delivers unparalleled performance, giving our customers a distinct advantage in their businesses.

Furthermore, we partner exclusively with brands that share our values and vision. We seek out partners who are committed to staying Pro-focused, remaining true to the beauty industry, and avoiding the temptation to use our platform as a mere stepping stone to other channels, such as retail.


TruBeauty Concepts remains a family business, not just comprised of our immediate family but also those who have chosen to work with us, as well as our extensive customer base. We have a deep-rooted love for this industry and hope to continue helping and working with many more generations of Beauty Professionals.

Thank you for choosing TruBeauty Concepts as your trusted partner in the beauty industry. We are here to support you, empower you, and help you achieve your goals.