Explore Deals | TruBeauty Concepts

Mother’s Day Sale! Enjoy Free Shipping on $399+ orders with code: MOM

May/June Magazine Now Available!

Discover The Latest May/June Deals!

Deals

New Arrivals

167624 VRB-03-DSP2 VRB-03-DSP2 1 True Log in to view pricing! 50

Verb
density peptide hair serum

2 Fl. Oz.

SKU VRB-03-DSP2

Promotional ItemLog in to view pricing!
179148 VRB-02-DSPN2 VRB-02-DSPN2 1 True Log in to view pricing! 50

Verb
dry shampoo powder

2 Fl. Oz.

SKU VRB-02-DSPN2

Bonus Deal Available

Promotional ItemLog in to view pricing!
179190 LCO-19-GK LCO-19-GK 1 True Log in to view pricing! 50

Alfaparf Milano
Lights Co Glow Kit

3 pc.

SKU LCO-19-GK

Promotional ItemLog in to view pricing!
179191 LCO-19-NK LCO-19-NK 1 True Log in to view pricing! 50

Alfaparf Milano
Lights Co Nourish Kit

3 pc.

SKU LCO-19-NK

Promotional ItemLog in to view pricing!
179195 LCO-19-RK LCO-19-RK 1 True Log in to view pricing! 50

Alfaparf Milano
Lights Co Rescue Kit

3 pc.

SKU LCO-19-RK

Promotional ItemLog in to view pricing!
179204 LCO-21-TCE LCO-21-TCE 1 True Log in to view pricing! 50

Alfaparf Milano
Lights Co The Complete Edit

SKU LCO-21-TCE

Promotional ItemLog in to view pricing!
179203 LCO-25-MJLCO LCO-25-MJLCO 1 True Log in to view pricing! 50

Alfaparf Milano
Lights Co Trio Edit

12 pc.

SKU LCO-25-MJLCO

Promotional ItemLog in to view pricing!
179137 SDL-19-MJM SDL-19-MJM 1 True Log in to view pricing! 50

Alfaparf Milano
Nutritive Duo Edit

3 pc.

SKU SDL-19-MJM

Promotional ItemLog in to view pricing!
179138 SDL-19-MJRD SDL-19-MJRD 1 True Log in to view pricing! 50

Alfaparf Milano
Repair Duo Edit

3 pc.

SKU SDL-19-MJRD

Promotional ItemLog in to view pricing!
179094 LCO-03-BPC4 LCO-03-BPC4 1 True Log in to view pricing! 50

Alfaparf Milano
Semi Di Lino Lights Co Bond Protection Cream

4.23 Fl. Oz.

SKU LCO-03-BPC4

Promotional ItemLog in to view pricing!
179090 LCO-03-BRM16 LCO-03-BRM16 1 True Log in to view pricing! 50

Alfaparf Milano
Semi Di Lino Lights Co Bond Rescue Mask

16.9 Fl. Oz.

SKU LCO-03-BRM16

Promotional ItemLog in to view pricing!
179090 LCO-03-BRM6 LCO-03-BRM6 1 True Log in to view pricing! 50

Alfaparf Milano
Semi Di Lino Lights Co Bond Rescue Mask

6.76 Fl. Oz.

SKU LCO-03-BRM6

Promotional ItemLog in to view pricing!

Shop New

Featured Deals

180376 mj26aloxxi20offpowderlighteners mj26aloxxi20offpowderlighteners 1 True Log in to view pricing! 50

Aloxxi
20% Off Powder Lighteners

Promotional ItemLog in to view pricing!
180377 mj26christopherobin25offblonde mj26christopherobin25offblonde 1 True Log in to view pricing! 50

CHRISTOPHE ROBIN
25% Off Blonde Family

Promotional ItemLog in to view pricing!
180378 mj26curlisto25offselectedproducts mj26curlisto25offselectedproducts 1 True Log in to view pricing! 50

Curlisto
25% Off Selected Products

Promotional ItemLog in to view pricing!
180379 mj26devacurl25offstylers mj26devacurl25offstylers 1 True Log in to view pricing! 50

DevaCurl
25% Off Select Stylers

Promotional ItemLog in to view pricing!
179723 mj26equivital20off mj26equivital20off 1 True Log in to view pricing! 50

Eugene Perma Professional
20% Off Equivital

Promotional ItemLog in to view pricing!
179722 mj26eugeneperma30off mj26eugeneperma30off 1 True Log in to view pricing! 50

Eugene Perma Professional
30% Off Carmen Rituel

Promotional ItemLog in to view pricing!
180380 mj26loma25offstylerstreatment mj26loma25offstylerstreatment 1 True Log in to view pricing! 50

LOMA
25% Off Select Stylers & Treatments

Promotional ItemLog in to view pricing!
180384 mj26milbon15offinsalontreatments mj26milbon15offinsalontreatments 1 True Log in to view pricing! 50

Milbon
15% Off In Salon Treatments

Promotional ItemLog in to view pricing!
180386 mj26milbon15offlighteners mj26milbon15offlighteners 1 True Log in to view pricing! 50

Milbon
15% Off Lift Your Look

Promotional ItemLog in to view pricing!
180383 mj26milbon15offtreatment mj26milbon15offtreatment 1 True Log in to view pricing! 50

Milbon
15% Off Strength Starts Here

Promotional ItemLog in to view pricing!
180385 mj26milbon50offbottles mj26milbon50offbottles 1 True Log in to view pricing! 50

Milbon
50% Off Empty Bottles

Promotional ItemLog in to view pricing!
180381 mj26milbongold15offtreatments mj26milbongold15offtreatments 1 True Log in to view pricing! 50

Milbon GOLD
15% Off In Salon Treatments

Promotional ItemLog in to view pricing!

Shop All Promotions

Products On Sale

107970 ABA-03-AIOC8 ABA-03-AIOC8 1 True Log in to view pricing! 50

ABBA®
pure specialty COMPLETE ALL-IN-ONE LEAVE-IN SPRAY

8 Fl. Oz.

SKU ABA-03-AIOC8

Promotional ItemLog in to view pricing!
137185 ALX-04-B78BL ALX-04-B78BL 1 True Log in to view pricing! 50

Aloxxi
BLONDE78 BLUE LIGHTENER

14.1 Fl. Oz.

SKU ALX-04-B78BL

Promotional ItemLog in to view pricing!
137191 ALX-04-B78CC ALX-04-B78CC 1 True Log in to view pricing! 50

Aloxxi
BLONDE78 CHARCOAL CREAM LIGHTENER

8.8 Fl. Oz.

SKU ALX-04-B78CC

Promotional ItemLog in to view pricing!
137187 ALX-04-B78UL ALX-04-B78UL 1 True Log in to view pricing! 50

Aloxxi
BLONDE78 ULTRA LIGHTENER

14.1 Fl. Oz.

SKU ALX-04-B78UL

Promotional ItemLog in to view pricing!
137189 ALX-04-B78W ALX-04-B78W 1 True Log in to view pricing! 50

Aloxxi
BLONDE78 WHITE LIGHTENER

14.1 Fl. Oz.

SKU ALX-04-B78W

Promotional ItemLog in to view pricing!
161706 CRR-03-SVCBB8 CRR-03-SVCBB8 1 True Log in to view pricing! 50

CHRISTOPHE ROBIN
SHADE VARIATION CONDITIONER- BABY BLONDE

6.7 Fl. Oz.

SKU CRR-03-SVCBB8

Promotional ItemLog in to view pricing!
153266 CRR-03-SVBBL CRR-03-SVBBL 1 True Log in to view pricing! 50

CHRISTOPHE ROBIN
SHADE VARIATION MASK - BABY BLONDE

16 Fl. Oz.

SKU CRR-03-SVBBL

Promotional ItemLog in to view pricing!
161822 CRR-02-SVBB8 CRR-02-SVBB8 1 True Log in to view pricing! 50

CHRISTOPHE ROBIN
SHADE VARIATION SHAMPOO- BABY BLONDE

8.4 Fl. Oz.

SKU CRR-02-SVBB8

Promotional ItemLog in to view pricing!
143394 CUL-03-CO12 CUL-03-CO12 1 True Log in to view pricing! 50

Curlisto
The Curly One Conditioner

12 Fl. Oz.

SKU CUL-03-CO12

Promotional ItemLog in to view pricing!
143396 CUL-03-COP12 CUL-03-COP12 1 True Log in to view pricing! 50

Curlisto
The Curly One Conditioner Plus

12 Fl. Oz.

SKU CUL-03-COP12

Promotional ItemLog in to view pricing!
143389 CUL-02-CO12 CUL-02-CO12 1 True Log in to view pricing! 50

Curlisto
The Curly One Shampoo

12 Fl. Oz.

SKU CUL-02-CO12

Promotional ItemLog in to view pricing!
143392 CUL-02-COP12 CUL-02-COP12 1 True Log in to view pricing! 50

Curlisto
The Curly One Shampoo Plus

12 Fl. Oz.

SKU CUL-02-COP12

Promotional ItemLog in to view pricing!

Shop All Promotions

Buy More, Save More

169075 SOL-25-MJSOL SOL-25-MJSOL 1 True Log in to view pricing! 50

Eugene Perma Professional
Buy 2 Solaris Poudr Bleaching Powder, Get 1 FREE!

Promotional ItemLog in to view pricing!
178602 K18-25-AMO1 K18-25-AMO1 1 True Log in to view pricing! 50

K18
Buy 6 TripleBright, Get 1 FREE!

7 pc.

SKU K18-25-AMO1

Promotional ItemLog in to view pricing!
179441 OLX-25-MPB OLX-25-MPB 1 True Log in to view pricing! 50

OLAPLEX
Buy 1 BOND BUILDING SALON KIT, Get 1 Nº.4P BLONDE ENHANCER TONING SHAMPOO Liter FREE!

2 pc.

SKU OLX-25-MPB

Promotional ItemLog in to view pricing!
179442 OLX-25-MPBT OLX-25-MPBT 1 True Log in to view pricing! 50

OLAPLEX
Buy 1 TRAVELING STYLIST KIT, Get 1 Nº.4P BLONDE ENHANCER TONING SHAMPOO 8.5 oz. FREE!

2 pc.

SKU OLX-25-MPBT

Promotional ItemLog in to view pricing!
179150 TRS-25-MJDP TRS-25-MJDP 1 True Log in to view pricing! 50

Truss
Deluxe Prime Kit

3 pc.

SKU TRS-25-MJDP

Promotional ItemLog in to view pricing!
179151 TRS-25-MJFRK TRS-25-MJFRK 1 True Log in to view pricing! 50

Truss
Fast Repair K+ Kit

5 pc.

SKU TRS-25-MJFRK

Promotional ItemLog in to view pricing!
179152 TRS-25-MJIR TRS-25-MJIR 1 True Log in to view pricing! 50

Truss
Immediate Reconstruction Kit

4 pc.

SKU TRS-25-MJIR

Promotional ItemLog in to view pricing!
179147 VRB-25-MJDS VRB-25-MJDS 1 True Log in to view pricing! 50

Verb
Buy 3 dandruff shampoo, Get 1 FREE!

4 pc.

SKU VRB-25-MJDS

Promotional ItemLog in to view pricing!
179030 VRB-25-MJDSP VRB-25-MJDSP 1 True Log in to view pricing! 50

Verb
Buy 3 dry shampoo powder, Get 1 FREE!

4 pc.

SKU VRB-25-MJDSP

Promotional ItemLog in to view pricing!
179158 VRB-25-MAGC VRB-25-MAGC 1 True Log in to view pricing! 50

Verb
Buy 4 Retail ghost Items, Get 1 FREE!

Promotional ItemLog in to view pricing!

Gifts with Purchase

*Available with qualifying purchases. Free items must be added to the cart at checkout.

Aloxxi 10 Vol. Creme Developer Liter

Free Gift
Purchase 12 tubes of Aloxxi Andiamo, Chroma, Tones, Ultra Hot, or Dimensions, Get 1 Developer of Your Choice FREE for every $85 spent!

Shop Now

Keratherapy 20-in-1 LEAVE IN Sample 0.33 Fl. Oz.

Free Gift
Choose 1 sample for every $100 you spend! (No refunds or exchanges. Samples must be added at checkout—cannot be added later or shipped separately.)

Shop Now

Aloxxi Developer 10 Volume Liter

Free Gift
Purchase 12 Aloxxi Luminexx shades, Get 1 Developer of Your Choice FREE

Shop Now

ORI LAB Paper Bag

Free Gift
Spend $100 in ORI LAB, Get 50 Paper Shopping Bags FREE!

Shop Now

Vitality's Cape, Bowl, Brush, & Apron

Free Gift
Purchase $250 in Vitality's Art or Tone, Get Apron, Cape, Bowls, and Brushes FREE!

Shop Now

Eugene Perma Professional Carmen & Tone on Tone Free Goods 5 pc.

Free Gift
Purchase 36 Carmen & Tone on Tone Shades, Get 2 Developers, Bowl, Brush, and Apron FREE!

Shop Now

Alfaparf Milano Extraordinary All-in-1 Fluid 4.23 Fl. Oz.

Free Gift
Purchase 12 Color Wear Gloss Toner Shades, Receive 1 SDL Diamond Extraordinary All-in-1 Fluid FREE!

Shop Now

Alfaparf Milano Evolution of Color 2024 Swatch Book

Free Gift
Purchase 36 EOC Shades, Receive 1 Swatch Book FREE!

Shop Now

Featured Brands