virtue

15% Off and Free Shipping on $399+ orders with code: USA15

July/August Magazine Now Available!

Explore The Latest Deals!

(74 Items)

142236 VTU-03-MBG5 VTU-03-MBG5 1 CORRECT RESTORATIVE TREATMENT MASK 5 Fl. Oz. VIRTUE VIRTUE CORRECT RESTORATIVE TREATMENT MASK 5 Fl. Oz. True virtue/virtuecorrectmask5oz.jpg Bonus Deal Available 35.00 35.00 26.25 True True Valid Thru 08/31/26 False False 26.25 False False Diversion contract is required Virtue® CORRECT RESTORATIVE TREATMENT MASK actively rehabilitates all hair types in need of extra care for an instant infusion of shine, moisture, and resiliency without weighing it down. True Log in to view pricing! False

VIRTUE
CORRECT RESTORATIVE TREATMENT MASK

Promotional ItemLog in to view pricing!
View Sizes
142234 VTU-03-NMBG5 VTU-03-NMBG5 1 CORRECT RESTORATIVE TREATMENT MASK NFS 1.7 Fl. Oz. VIRTUE VIRTUE CORRECT RESTORATIVE TREATMENT MASK NFS 1.7 Fl. Oz. False virtue/virtuecorrectmask1.7oz.jpg Bonus Deal Available 29.75 29.75 22.31 True True Valid Thru 08/31/26 False False 22.31 False False Diversion contract is required Virtue® CORRECT RESTORATIVE TREATMENT MASK actively rehabilitates all hair types in need of extra care for an instant infusion of shine, moisture, and resiliency without weighing it down. True Log in to view pricing! False

VIRTUE
CORRECT RESTORATIVE TREATMENT MASK NFS

1.7 Fl. Oz.

SKU VTU-03-NMBG5

Promotional ItemLog in to view pricing!
Quick View
142289 VTU-12-6N1S2 VTU-12-6N1S2 1 CREATE 6-IN-1 STYLER 2 Fl. Oz. VIRTUE VIRTUE CREATE 6-IN-1 STYLER 2 Fl. Oz. True virtue/virtue6in1styler2oz.jpg Bonus Deal Available 10.00 10.00 7.50 True True Valid Thru 08/31/26 False False 7.50 False False Diversion contract is required Virtue® CREATE 6-IN-1 STYLER is a universal styling cream that truly does it all. True Log in to view pricing! False

VIRTUE
CREATE 6-IN-1 STYLER

Promotional ItemLog in to view pricing!
View Sizes
142299 VTU-12-N6N1S4 VTU-12-N6N1S4 1 CREATE 6-IN-1 STYLER NFS 4 Fl. Oz. VIRTUE VIRTUE CREATE 6-IN-1 STYLER NFS 4 Fl. Oz. False virtue/virtue6in1styler4oz.jpg Bonus Deal Available 15.30 15.30 11.48 True True Valid Thru 08/31/26 False False 11.48 False False Diversion contract is required Virtue® CREATE 6-IN-1 STYLER is a universal styling cream that truly does it all. True Log in to view pricing! False

VIRTUE
CREATE 6-IN-1 STYLER NFS

4 Fl. Oz.

SKU VTU-12-N6N1S4

Promotional ItemLog in to view pricing!
Quick View
142229 VTU-03-HOL1 VTU-03-HOL1 1 HEALING OIL 1.7 Fl. Oz. VIRTUE VIRTUE HEALING OIL 1.7 Fl. Oz. True virtue/virtuehealingoil.jpg Bonus Deal Available 23.00 23.00 17.25 True True Valid Thru 08/31/26 False False 17.25 False False Diversion contract is required Virtue® HEALING OIL is a unique blend of pure, hydrating super oils and our hair-healing Alpha Keratin 60ku® in one bottle. True Log in to view pricing! False

VIRTUE
HEALING OIL

Promotional ItemLog in to view pricing!
View Sizes
142232 VTU-03-NHO1 VTU-03-NHO1 1 HEALING OIL NFS 1.7 Fl. Oz. VIRTUE VIRTUE HEALING OIL NFS 1.7 Fl. Oz. False virtue/virtuehealingoil.jpg Bonus Deal Available 19.20 19.20 14.40 True True Valid Thru 08/31/26 False False 14.40 False False Diversion contract is required Virtue® HEALING OIL is a unique blend of pure, hydrating super oils and our hair-healing Alpha Keratin 60ku® in one bottle. True Log in to view pricing! False

VIRTUE
HEALING OIL NFS

1.7 Fl. Oz.

SKU VTU-03-NHO1

Promotional ItemLog in to view pricing!
Quick View
142253 VTU-03-RECO6 VTU-03-RECO6 1 RECOVERY CONDITIONER 6.7 Fl. Oz. VIRTUE VIRTUE RECOVERY CONDITIONER 6.7 Fl. Oz. True virtue/virtuerecoveryconditioner6.7oz.jpg Bonus Deal Available 22.00 22.00 16.50 True True Valid Thru 08/31/26 False False 16.50 False False Diversion contract is required Virtue® RECOVERY CONDITIONER is a rich, luxurious conditioner that helps bring damaged hair back to life. True Log in to view pricing! False

VIRTUE
RECOVERY CONDITIONER

Promotional ItemLog in to view pricing!
View Sizes
142205 VTU-02-RECO8 VTU-02-RECO8 1 RECOVERY SHAMPOO 8 Fl. Oz. VIRTUE VIRTUE RECOVERY SHAMPOO 8 Fl. Oz. True virtue/virtuerecoveryshampoo8oz.jpg Bonus Deal Available 22.00 22.00 16.50 True True Valid Thru 08/31/26 False False 16.50 False False Diversion contract is required Virtue® RECOVERY SHAMPOO works to rebuild damaged hair with each use. True Log in to view pricing! False

VIRTUE
RECOVERY SHAMPOO

Promotional ItemLog in to view pricing!
View Sizes
167631 VTU-21-BOB VTU-21-BOB 1 BEST OF THE BEST PACKAGE VIRTUE VIRTUE BEST OF THE BEST PACKAGE False virtue/virtuebestofthebestpackage.jpg Bonus Deal Available 1620.00 1620.00 1620.00 False False False False 0.00 False False Diversion contract is required VIRTUE BEST OF THE BEST PACKAGE includes shampoo, conditioner, styler, treatment, oil, cream, spray, cape, and bags. True Log in to view pricing! False

VIRTUE
BEST OF THE BEST PACKAGE

SKU VTU-21-BOB

Log in to view pricing!
Quick View
142993 VTU-21-BSSB VTU-21-BSSB 1 BEST SELLERS SAMPLE BOX VIRTUE VIRTUE BEST SELLERS SAMPLE BOX False virtue/virtuebestsellersbox.jpg Bonus Deal Available 499.00 499.00 499.00 False False False False 0.00 False False Diversion contract is required Virtue® BEST SELLERS SAMPLE BOX includes shampoos, conditioners, dry shampoo, oil, cream, leave-in, spray, and styler. True Log in to view pricing! False

VIRTUE
BEST SELLERS SAMPLE BOX

SKU VTU-21-BSSB

Log in to view pricing!
Quick View
142323 VTU-10-CKDU VTU-10-CKDU 1 ColorKick® DE-BRASSING DISPLAY UNIT VIRTUE VIRTUE ColorKick® DE-BRASSING DISPLAY UNIT False virtue/virtuecolorkickdisplay.jpg Bonus Deal Available 30.00 30.00 30.00 False False False False 0.00 False False Diversion contract is required Virtue® ColorKick® DE-BRASSING DISPLAY UNIT True Log in to view pricing! False

VIRTUE
ColorKick® DE-BRASSING DISPLAY UNIT

SKU VTU-10-CKDU

Log in to view pricing!
Quick View
142186 VTU-02-CKDB8 VTU-02-CKDB8 1 ColorKick® DE-BRASSING SHAMPOO 8 Fl. Oz. VIRTUE VIRTUE ColorKick® DE-BRASSING SHAMPOO 8 Fl. Oz. False virtue/virtuecolorkickdebrassingshampooupdate.jpg Bonus Deal Available 23.00 23.00 23.00 False False False False 0.00 False False Diversion contract is required VIRTUE ColorKick® De-Brassing Shampoo uses a 100% natural colorant blend to brighten, tone, and gently neutralize brassiness on natural and color-treated hair shades, including silver and gray. True Log in to view pricing! False

VIRTUE
ColorKick® DE-BRASSING SHAMPOO

8 Fl. Oz.

SKU VTU-02-CKDB8

Log in to view pricing!
Quick View
142201 VTU-02-NCKD8 VTU-02-NCKD8 1 ColorKick® DE-BRASSING SHAMPOO NFS 8 Fl. Oz. VIRTUE VIRTUE ColorKick® DE-BRASSING SHAMPOO NFS 8 Fl. Oz. False virtue/virtuecolorkickshampoo8oz.jpg Bonus Deal Available 17.85 17.85 17.85 False False False False 0.00 False False Diversion contract is required VIRTUE ColorKick® De-Brassing Shampoo uses a 100% natural colorant blend to brighten, tone, and gently neutralize brassiness on natural and color-treated hair shades, including silver and gray. True Log in to view pricing! False

VIRTUE
ColorKick® DE-BRASSING SHAMPOO NFS

8 Fl. Oz.

SKU VTU-02-NCKD8

Log in to view pricing!
Quick View
150447 VTU-03-CKM5 VTU-03-CKM5 1 ColorKick® ILLUMINATING MASK 5 Fl. Oz. VIRTUE VIRTUE ColorKick® ILLUMINATING MASK 5 Fl. Oz. False virtue/virtuecolorkickmask.jpg Bonus Deal Available 35.00 35.00 35.00 False False False False 0.00 False False Diversion contract is required VIRTUE ColorKick® ILLUMINATING MASK is a nourishing, hue-enhancing mask that adds radiance and maintains color vibrancy without drying out hair. True Log in to view pricing! False

VIRTUE
ColorKick® ILLUMINATING MASK

5 Fl. Oz.

SKU VTU-03-CKM5

Log in to view pricing!
Quick View
142276 VTU-04-CK12 VTU-04-CK12 1 ColorKick® VIAL 12 x 0.01 Fl. Oz. VIRTUE VIRTUE ColorKick® VIAL 12 x 0.01 Fl. Oz. True virtue/virtuecolorkick12x001oz.jpg Bonus Deal Available 146.00 146.00 146.00 False False False False 0.00 False False Diversion contract is required Virtue® ColorKick® VIAL is the first-ever hair filler made from 100% pure, human keratin. False Log in to view pricing! False

VIRTUE
ColorKick® VIAL

Log in to view pricing!
View Sizes