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Learn more about Sweet treatments and The First Shampoo Straighten System! The First is a thermal straightening system in shampoo format, composed of a set of organic acids that bind to the simple proteins of the hair. The active ingredients that make up The First are the same as those found in dermo-cosmetics, adapted to care for and beautify the hair. Key Benefits: Processes in 10 Minutes Does Not Alter The Color Fast and Safe Application No Fumes or Odors Compatible with all Chemicals Chemical Free, Organic Formulation
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