Alfaparf Milano Precious Nature Hair Color is free from ammonia, PPD and resorcinol with rice milk, sugar and the most special natural ingredients added.

Here is the recipe for a perfect color! Products with natural ingredients + a pleasant and gentle service + keeping up with the latest trends.

49 shades, all enriched with rice milk and sugar for nourishing and shine properties. Alfaparf Milano has added the most special natural ingredients to each family:

Naturals - Chestnut with a repairing action
Warm Browns - Caramel for a more intense color
Cool Browns - Hazelnut with a color protective action
Blondes - Honey with conditioning properties
Reds - Cherry with anti-oxidant action
Cool Naturals - Chestnut preparing action

Colored and irresistible textures, extremely rich and creamy
Inviting fragrance
Gentle to the scalp

Not Just Nature...  Smog, pollution, stress, unhealthy diet, urban settings... All these elements can trigger "discomfort", which may compromise the hair and cause sensitivity on the scalp. To meet these needs, over the last few years, a new trend has been emerging. More and more consumers requesting gentle cosmetic products, natural ingredients and comfort of the hair service.

...Always More Foodmania  Over the last few years, there has been an increase of cosmetic products drawing inspiration from the food industry, both in terms of concept and the ingredients used. "If it's good for your health, it's good for your skin and hair too."