Keracolor Fade Effect Color Fading Shampoo is a sulfate-free fading shampoo that gently cleanses the hair and scalp while fading out any direct dye hair color. It works well with Keracolor's Color + Clenditioner color line. Designed to instantly fade, dull and help erase direct dye pigments. A Vitamin C infusion provides maximum gentle color lift, while Keratin, Biotin and Coconut Oil boost the hair with nutrition.

Features & Benefits:
Works with direct hair dye colors
Brings down color intensity
Sulfate, Paraben & Gluten Free
Keratin Infused
Not Tested on Animals
Made in the USA

Apply Fade Effect Color Fading Shampoo to Clean, Wet Hair. 
Lather Shampoo from roots to ends for 1-5 minutes, gently working through the hair. 
Rinse thoroughly. 
Follow with the Original Keracolor Clenditioner. 
Follow with Keracolor's Color + Clenditioners for a new color change or with Purify Plus or Pulify Plus Light for added strength, softness and shine.

When to Use:
Use 1-2 times a week to gently fade semi-permanent color, until desired level of fading is achieved*

*Results will vary based on current shade, hair health and hair porosity. 
*For removing direct dyes only.

Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Hydroxysultaine, Cocamide MIPA, Glycerin, Sodium Lauroyl Methyl Isethionate, Fragrance (Parfum), Hydrolyzed Keratin, Cocos Nucifera (Coconut) Oil, Phospholipids, Biotin, Sodium Ascorbyl Phosphate, Phenoxyethanol, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Guar Hydroxypropyltrimonium Chloride, Sodium Methyl Oleoyl Taurate, Ethylhexylglycerin, Citric Acid, Polyquaternium-7, Trisodium Ethylenediamine Disuccinate, Alpha-Isomethyl Ionone, Hexyl Cinnamal, Limonene, Linalool