KeraLuminous Keratin-Enhanced Permanent Color is 100% oxidative color that delivers rich, vibrant
and precise results.

Features & Benefits: 
Improves the overall integrity of the hair while delivering exceptional gray coverage, long-lasting vibrant reds and superior high-lift blondes
Unique technology features a combination of Advanced Keratin and Ceramides that help reduce porosity for long-lasting, even color and increased strength
Intense Neutral Series provides exceptional gray coverage and longevity
Ultra-nourishing cream formula
BotanicalPowerblend™ creates a touchable, softer, smoother, shinier and more youthful-looking hair
Fully intermixable shades create an infinite array of vibrant color results