superzero SOLID PURPLE SHAMPOO FOR BLONDE + WHITE HAIR is a toning purple shampoo that neutralizes brassiness for an ashier, cooler blonde or white. It boosts long-term hair health, hydration, and shine. Color-safe, sulfate-free and silicone-free.
Features & Benefits:
Achieve your brightest, healthiest blonde or white while improving hair hydration, smoothness, bounce, gloss, and shine
Tones down brassiness
Repairs bonds and strengthens hair
Enhances the scalp biome
Clean and naturally derived
Wet hair and bar. Gently massage bar over hair and scalp to create luxurious lather, then work lather into scalp.
Rinse well. Follow with conditioner as needed.
Drain and dry bar fully between uses and store in a dry place.
At end of bar's life, put pieces into the included bonus shampoo bar savior bag and use fully without anything going to waste.
Bond builder is clinically proven bond building technology. Strengthens the internal hair structure up to 3 x compared to untreated hair. Repairs damaged hair fibers and reduces breakage. Protects hair during chemical treatments. Helps hair color last longer.
Triolein
nurtures a healthy scalp and hair biome. Helps keep the scalp hydrated and reduce water loss. Clinically proven to increase hair’s shine and luster, improve smoothness and significantly reduce frizz.
Vegan Keratin restores smoothness, boosts shine and tames frizz and flyaways without extra weight.
Hemisqualane 29% frizz reduction, 30% reduction of wet combing energy; enhances color longevity, hair elasticity, and improves thermal protection.
Ultra-Violet Pigments neutralize yellow and brassy tones for more brightness and shine.
Ingredients: Sodium Cocoyl Isethionate, Tapioca Starch, Aqua (Water), Sodium Methyl Cocoyl Taurate, Hydrogenated Starch Hydrolysate, Lavandula Angustifolia (Lavender) Flower Oil, Hydroxypropylammonium Gluconate, Hydroxypropylgluconamide, Triolein, Guar Hydroxypropyltrimonium Chloride, Linalool*, C13-15 Alkane (Plant-Derived), Anthemis Nobilis (Chamomile) Flower Oil, Hydrolyzed Vegetable Protein**, Ci 60730 (Ext D&C Violet 2), Geraniol*, Benzyl Alcohol***, Sodium Benzoate***, Potassium Sorbate*** * From Natural Essential Oils ** Vegan Keratin *** Below 0.005%
Free of sulfates, soap, silicones, synthetic fragrances, phthalates, DEA, artificial dyes, formaldehydes, phthalates, and parabens. Vegan, gluten-free, plastic-free and free of microplastics, cruelty-free. 100% recyclable no-plastic packaging. Color-safe, pH optimized, and safe for use on chemically treated hair.
Includes shampoo bar bag made from organic, unbleached cotton.