Tocco Magico Color Switch Semi Permanent Hair Color is a pure pigment that lasts 5-7 washes. 

Features & Benefits:
Pure pigment
Semi permanent
Direct dye
Lasts 5-7 washes
10 shades 1 clear
Intense shine + restoring properties

Ways to use:
Create custom colors
Add or negate pigment
Create custom shampoo+conditioners
Fantasy shades
Glosses and Toning