Virtue® ColorKick® DE-BRASSING SHAMPOO uses a 100% natural colorant blend to brighten, tone, and gently neutralize brassiness on natural and color-treated hair shades, including silver and gray. Plant-derived humectants hydrate and detangle hair, while our proprietary Alpha Keratin 60ku® protein strengthens and repairs all hair types with each use.
WHAT MAKES IT DIFFERENT
ColorKick® DE-BRASSING SHAMPOO is the only toning shampoo that combines our strengthening and reparative Alpha Keratin 60ku® protein with an all-natural blend of violet and lavender botanical extracts to gently neutralize brassiness on all shades of color-treated, highlighted, and natural hair. Other ingredients nourish, detangle, hydrate, and offer protection from UV rays and pollution to create a formula unlike anything else.
FRAGRANCE
A warm blend of bright and calming ingredients including yuzu zest, chamomile, and creamy sandalwood.
IDEAL FOR
All shades of natural color
All shades of color-treated or highlighted hair
Silver and gray tones
KEY CLAIMS
Combined*
95% of women immediately felt their hair color looked more vibrant
93% of women felt their hair color looked brighter and more revived after 1 week
95% of women felt their hair looked shinier and less brassy after 2 weeks
Blonde hair* Red hair*
100% of women immediately saw that their hair color looked more vibrant
Brassy/red/orange tones were 100% immediately less noticeable
100% of women felt their hair color looked more revived after 1 week
100% of women said their hair looked less brassy/orange, healthier, and shinier after 2 weeks
Gray hair**
100% of women immediately saw their hair looked revived and shiny
100% of women felt their hair looked less brassy/yellow after 1 week
After 2 weeks, 100% of women felt their hair was more vibrant and were more satisfied with their hair color than usual
Brunette hair**
85% of women immediately felt their hair was healthier and more vibrant
After 1 week, 85% of women felt the orange/brassy hue was less noticeable
After 2 weeks, 85% women felt their hair looked less brassy/orange/red, shiner, and brighter
Consumer perception on 57 panelists using product for 2 weeks.* 17 panelists classified as Blonde, Strawberry Blonde, Red ** 20 panelists
Apply to wet hair.
Massage into a rich lather for at least 60 seconds.
Rinse and follow with preferred Virtue® conditioner or Restorative Treatment Mask.
Use a minimum of 1–2 times per week, or 2–3 times per week for optimal results, alternating with your current Virtue shampoo.
KEY INGREDIENTS:
Special Blend of Chamomile Extract, Lemon Fruit Extract, Red Cabbage Extract, Purple Ginseng Extract, and 100% natural Salicylic Acid from Wintergreen Leaf Extract Provide subtle, cumulative brightening of yellow tones and rinse away brassiness.
Turmeric Root Extract
Works in conjunction with a mineral complex to provide antioxidant protection and protects from the damaging and color-distorting effects of UV/solar exposure, environmental pollutants, and free radicals.
Viola Odorata Flower/Leaf Extract in conjunction with Lavender Flower Extract and Rosemary Leaf Extract
Neutralize brassiness and reduce yellowing in a broad range of both natural and color-treated hair tones, including silver/gray hair.
Aqua (Water, Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Lauryl Glucoside, Disteareth-75 IPDI, Polyglyceryl-3 Laurate, Coconut Acid, Keratin, Panthenol, Salicylic Acid, Curcuma Longa (Turmeric) Root Extract, Chamomilla Recutita (Matricaria) Flower Extract, Oryza Sativa (Rice) Bran Extract, Melia Azadirachta Flower Extract, Citrus Limon (Lemon) Peel Extract, Coccinia Indica Fruit Extract, Brassica Oleracea Capitata (Cabbage) Leaf Extract, Helianthus Annuus (Sunflower) Seed Oil, Melia Azadirachta Leaf Extract, Corallina Officinalis Extract, Madecassoside, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Sodium Phytate, Oryza Sativa (Rice) Seed Protein, Asiaticoside, Citrus Paradisi (Grapefruit) Fruit Extract, Ocimum Sanctum Leaf Extract, Ocimum Basilicum (Basil) Flower/Leaf Extract, Solanum Melongena (Eggplant) Fruit Extract, Phytic Acid, Leuconostoc/Radish Root Ferment Filtrate, Aloe Barbadensis Flower Extract, Salvia Hispanica Seed Extract, Hydrolyzed Quinoa, Hydrolyzed Adansonia Digitata Seed Extract, Oryza Sativa (Rice) Extract, Polygonum Bistorta Root Extract, Galactoarabinan, Gluconolactone, Caprylyl/Capryl Glucoside, Camellia Sinensis Leaf Extract, Zinc Gluconate, Caesalpinia Spinosa Fruit Extract, Viola Odorata Flower/Leaf Extract, Ethyl Oleate, Sorbitan Oleate, Polyquaternium-37, Helianthus Annuus (Sunflower) Sprout Extract, Lavandula Angustifolia (Lavender) Flower/Leaf/Stem Extract, Copper Gluconate, Rice Oil Glycereth-8 Esters, Glycerin, Ethylhexylglycerin, Heptyl Glucoside, Sodium Isethionate, Hydroxypropyl Methylcellulose Stearoxy Ether, Trisodium Ethylenediamine Disuccinate, Guar Hydroxypropyltrimonium Chloride, Potassium Sorbate, Propylene Glycol, Sodium Dilauramidoglutamide Lysine, Xylitol, Trehalose, Magnesium Aspartate, Butylene Glycol, Sodium Phosphate, Ethyl Linoleate, Caprylyl Glycol, Caprylic Acid, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Calcium Gluconate, Parfum (Fragrance), Phenoxyethanol, Sodium Benzoate, Benzyl Alcohol, Chlorphenesin, Citric Acid, Maltodextrin, Alcohol, Benzyl Salicylate, Hexyl Cinnamal, Linalool