*Labeled with a "Not For Sale" Sticker
Virtue® ColorKick® DE-BRASSING SHAMPOO uses a 100% natural colorant blend to brighten, tone, and gently neutralize brassiness on natural and color-treated hair shades, including silver and gray. Plant-derived humectants hydrate and detangle hair, while our proprietary Alpha Keratin 60ku® protein strengthens and repairs all hair types with each use.
WHAT MAKES IT DIFFERENT
ColorKick® DE-BRASSING SHAMPOO is the only toning shampoo that combines our strengthening and reparative Alpha Keratin 60ku® protein with an all-natural blend of violet and lavender botanical extracts to gently neutralize brassiness on all shades of color-treated, highlighted, and natural hair. Other ingredients nourish, detangle, hydrate, and offer protection from UV rays and pollution to create a formula unlike anything else.
FRAGRANCE
A warm blend of bright and calming ingredients including yuzu zest, chamomile, and creamy sandalwood.
IDEAL FOR
All shades of natural color
All shades of color-treated or highlighted hair
Silver and gray tones
KEY CLAIMS
Combined*
• 95% of women immediately felt their hair color looked
more vibrant
• 93% of women felt their hair color looked brighter
and more revived after 1 week
• 95% of women felt their hair looked shinier and
less brassy after 2 weeks
Blonde hair* Red hair*
• 100% of women immediately saw that their hair color
looked more vibrant
• Brassy/red/orange tones were 100% immediately less noticeable
• 100% of women felt their hair color looked more revived
after 1 week
• 100% of women said their hair looked less brassy/orange,
healthier, and shinier after 2 weeks
Gray hair**
100% of women immediately saw their hair looked revived and shiny
100% of women felt their hair looked less brassy/yellow after 1 week
After 2 weeks, 100% of women felt their hair was more vibrant
and were more satisfied with their hair color than usual
Brunette hair**
85% of women immediately felt their hair was healthier and more vibrant
After 1 week, 85% of women felt the orange/brassy hue was less noticeable
After 2 weeks, 85% women felt their hair looked less brassy/orange/red, shiner, and brighter
Consumer perception on 57 panelists using product for 2 weeks.* 17 panelists classified as Blonde, Strawberry Blonde, Red ** 20 panelists
Apply to wet hair.
Massage into a rich lather for at least 60 seconds.
Rinse and follow with preferred Virtue® conditioner or Restorative Treatment Mask.
Use a minimum of 1–2 times per week, or 2–3 times per week for optimal results, alternating with your current Virtue shampoo.
KEY INGREDIENTS:
Special Blend of Chamomile Extract, Lemon Fruit Extract, Red Cabbage Extract, Purple Ginseng Extract, and 100% natural Salicylic Acid from Wintergreen Leaf Extract Provide subtle, cumulative brightening of yellow tones and rinse away brassiness.
Turmeric Root Extract
Works in conjunction with a mineral complex to provide antioxidant protection and protects from the damaging and color-distorting effects of UV/solar exposure, environmental pollutants, and free radicals.
Viola Odorata Flower/Leaf Extract in conjunction with Lavender Flower Extract and Rosemary Leaf Extract
Neutralize brassiness and reduce yellowing in a broad range of both natural and color-treated hair tones, including silver/gray hair.