Virtue® FULL VOLUMIZING PRIMER is a weightless spray formulated to build volume and create the perfect foundation for style. This light mist works to create memory at the root and architect your style for all-day hold. Our unique formula also protects against heat and environmental damage while mending fine hair prone to breakage with our exclusive Alpha Keratin 60ku® protein. It’s suitable for all hair types.

WHAT MAKES IT DIFFERENT
Formulated with our revolutionary Alpha Keratin 60ku® protein, this lightweight primer allows you to build your dream style without any stickiness or build-up. It gives fine or flat hair a pre-styling boost and works to strengthen the hair over time using our proprietary keratin, leaving hair lustrous and shiny.

FRAGRANCE
A revitalizing citrus floral blend of leafy greens, flowers, and fruit, including white pear notes, stimulating spearmint leaf, and bright, lemon essential oils.

IDEAL FOR
Anyone looking to prep hair and maintain the architecture of style without weighing hair down. Especially good for those with fine or flat hair sensitive to product build-up.
Safe for color-treated and chemically treated hair.

KEY CLAIMS
After one application, 96% of women felt hair had instant volume; lightweight, buildable hold; and was easier to style.
8 hours after first application, 94% of women said their style bounced back and restyled easier.
After only 3 uses, 100% of women felt their hair was less limp.
With continued use, 98% of women said hair had flexible bounce, was healthier looking, and less dull.
Consumer perception study conducted on 50 respondents after 5 uses/one week.

Spray on damp or dry hair, section by section targeting the roots through mid-shaft.
Use heat and style as usual for maximum volume and memory.

KEY INGREDIENTS:

Hydrolyzed Wheat Protein
Enhances the appearance and feel of hair. It increases suppleness and facilitates styling while improving gloss/sheen and the texture of hair.

Panthenol (Vitamin B5)
This natural B vitamin delivers moisture, softness, and shine.

Hydrolyzed Soy Protein
A protein that helps to improve manageability, and condition and moisturize hair, improving its overall healthy appearance.

Alcohol Denat., Aqua (Water, Eau), Propylene Glycol, Polyurethane-1, Keratin, Panthenol, Hydrolyzed Soy Protein, AMP-Isostearoyl Hydrolyzed Wheat Protein, Ethylhexylglycerin, Tocopherol, Parfum (Fragrance), Phenoxyethanol, Potassium Sorbate, Citral, Hexyl Cinnamal, Limonene, Linalool