Vitality's Hair Color Plus Ammonia-Free Dye creates fun effects with brilliant, vibrant, vivid colors. No need to mix, apply directly from the bottle after bleaching. Go for the crazy color you've always wanted and look after your hair at the same time. Hair Color Plus is ammonia-free to protect your hair and keep it looking healthy and beautiful. Hair Color Plus dyes one or more locks of hair in a fun, eye-catching color.