whats new | TruBeauty Concepts

September/October Magazine Now Available!

Explore The Latest Deals!

(399 Items)

175714 AMEOCShineEffectMaster AMEOCShineEffectMaster 1 Shine Effect Permanent Color Click to View Colors Alfaparf Milano Alfaparf Milano Evolution of Color³ Shine Effect Permanent Color Click to View Colors alfaparfmilano/alfaparfeocshineffectmaster.jpg Bonus Deal Available 0.00 0.00 0.00 False False False False 0.00 True False Diversion contract is required Alfaparf Milano Evolution of Color³ Shine Effect Permanent Color is a new Ammonia and MEA free permanent color designed to deliver luminous, natural-looking results with superior shine. True Log in to view pricing! False

Alfaparf Milano
Evolution of Color³ Shine Effect Permanent Color

Log in to view pricing!
View Details
149678 Luminexx Color Luminexx Color 1 Permanent Gel-Cream Colour Click to View Colors Aloxxi Aloxxi Luminexx® Permanent Gel-Cream Colour Click to View Colors aloxxi/aloxxiluminexxluminexxmasternew.jpg Bonus Deal Available 0.00 0.00 0.00 False False False False 0.00 True False Diversion contract is required Aloxxi's Luminexx® Permanent Gel-Cream Hair Colour is PPD and Resorcinol-Free with Surface Intelligence Technology that delivers vibrant, long-lasting colour with superior grey coverage for stronger healthier hair, and beautiful shine. May be used to refresh mid-lengths and ends. True Log in to view pricing! False

Aloxxi
Luminexx® Permanent Gel-Cream Colour

Log in to view pricing!
View Details
103357 CRCOLOR CRCOLOR 1 Ammonia-Free Coloring Cream Click to View Colors Eugene Perma Professional Eugene Perma Professional Carmen Rituel Ammonia-Free Coloring Cream Click to View Colors eugenepermaprofessional/eugenepermacarmenrituelammoniafreecoloringcream.jpg Bonus Deal Available 0.00 0.00 0.00 False False False False 0.00 True False Diversion contract is required The Carmen Rituel Ammonia-Free Coloring Cream is part of step one in the coloring ritual. True Log in to view pricing! False

Eugene Perma Professional
Carmen Rituel Ammonia-Free Coloring Cream

Log in to view pricing!
View Details
179962 DEV-12-QNC12 DEV-12-QNC12 1 QUENCH'N STRETCH CREAM Moisturizing Defining Curl Cream 12 Fl. Oz. DevaCurl DevaCurl QUENCH'N STRETCH CREAM Moisturizing Defining Curl Cream 12 Fl. Oz. devacurl/devacurlquenchnstretchcream12flozup.jpg Bonus Deal Available 14.50 14.50 10.88 True True Valid Thru 10/31/26 False False 10.88 False False Diversion contract is required DevaCurl QUENCH'N STETCH CREAM Moisturizing Defining Curl Cream is for dry coils and curls. False Log in to view pricing! False

DevaCurl
QUENCH'N STRETCH CREAM Moisturizing Defining Curl Cream

12 Fl. Oz.

SKU DEV-12-QNC12

Promotional ItemLog in to view pricing!
Quick View
171962 SOL-03-FHM16 SOL-03-FHM16 1 Post-Bleaching Mask for Fine Hair 16.9 Fl. Oz. Eugene Perma Professional Eugene Perma Professional Solaris Post-Bleaching Mask for Fine Hair 16.9 Fl. Oz. eugenepermaprofessional/eugenepermasolarismaskthinhair.jpg Bonus Deal Available 20.00 20.00 18.00 True True Valid Thru 10/31/26 False False 18.00 False False Diversion contract is required Eugene Perma Professional Post-Bleaching Mask for Fine Hair is to be used as a ritual after Solaris neutralizing milk to help deeply strengthen the hair fiber. True Log in to view pricing! False

Eugene Perma Professional
Solaris Post-Bleaching Mask for Fine Hair

16.9 Fl. Oz.

SKU SOL-03-FHM16

Promotional ItemLog in to view pricing!
Quick View
171963 SOL-03-THM16 SOL-03-THM16 1 Post-Bleaching Mask for Thick Hair 16.9 Fl. Oz. Eugene Perma Professional Eugene Perma Professional Solaris Post-Bleaching Mask for Thick Hair 16.9 Fl. Oz. eugenepermaprofessional/eugenepermasolarismaskthickhair.jpg Bonus Deal Available 20.00 20.00 18.00 True True Valid Thru 10/31/26 False False 18.00 False False Diversion contract is required Eugene Perma Professional Post-Bleaching Mask for Thick Hair is to be used as a ritual after Solaris neutralizing milk to help deeply strengthen the hair fiber. True Log in to view pricing! False

Eugene Perma Professional
Solaris Post-Bleaching Mask for Thick Hair

16.9 Fl. Oz.

SKU SOL-03-THM16

Promotional ItemLog in to view pricing!
Quick View
179945 ORL-03-MM5 ORL-03-MM5 1 Moisture Mist 5.07 Fl. Oz. ORI LAB ORI LAB Moisture Mist 5.07 Fl. Oz. orilab/orilabnakhairmoisturemist150ml.jpg Bonus Deal Available 19.95 19.95 13.97 True True Valid Thru 10/31/26 False False 13.97 False False Diversion contract is required ORI LAB Moisture Mist is a hydrating formula designed to refresh, condition, and detangle hair strands. True Log in to view pricing! False

ORI LAB
Moisture Mist

5.07 Fl. Oz.

SKU ORL-03-MM5

Promotional ItemLog in to view pricing!
Quick View
175248 ORL-03-SO3 ORL-03-SO3 1 Smooth Oil 3.52 Fl. Oz. ORI LAB ORI LAB Smooth Oil 3.52 Fl. Oz. orilab/orilab_smooth-oil_3.52oz.jpg Bonus Deal Available 19.95 19.95 13.97 True True Valid Thru 10/31/26 False False 13.97 False False Diversion contract is required ORI LAB Smooth Oil is a silicone-free formula, created with a nourishing blend of organic oils, that assists to replenish, smooth, and detangle hair strands. True Log in to view pricing! False

ORI LAB
Smooth Oil

3.52 Fl. Oz.

SKU ORL-03-SO3

Promotional ItemLog in to view pricing!
Quick View
176675 VTU-03-SSC5 VTU-03-SSC5 1 CORRECT STRENGTH & SHIELD LEAVE-IN CONDITIONER 5 Fl. Oz. VIRTUE VIRTUE CORRECT STRENGTH & SHIELD LEAVE-IN CONDITIONER 5 Fl. Oz. virtue/jf26virtuecorrectstrengthnshieldleave-inconditioner5oz.jpg Bonus Deal Available 19.00 19.00 15.20 True True Valid Thru 10/31/26 False False 15.20 False False Diversion contract is required Virtue CORRECT STRENGTH & SHIELD LEAVE-IN CONDITIONER is a lightweight, leave-in formula that instantly detangles, strengthens fragile strands, boosts elasticity, and shields against damage. True Log in to view pricing! False

VIRTUE
CORRECT STRENGTH & SHIELD LEAVE-IN CONDITIONER

5 Fl. Oz.

SKU VTU-03-SSC5

Promotional ItemLog in to view pricing!
Quick View
181620 SDL-19-H26D SDL-19-H26D 1 ACT I - Tragic Opera Semi Di Lino Diamond Holiday Kit 3 pc. Alfaparf Milano Alfaparf Milano ACT I - Tragic Opera Semi Di Lino Diamond Holiday Kit 3 pc. alfaparfmilano/apholiday26semidilinoholidaykit2026diamondpf032021.jpg Bonus Deal Available 30.64 30.64 30.64 False True Valid Thru 10/31/26 False False 0.00 False False Diversion contract is required Alfaparf Milano ACT I - Tragic Opera Semi Di Lino Diamond Holiday Kit includes shampoo, conditioner, and serum.
Includes:
1 Semi Di Lino Diamond Illuminating Low Shampoo 8.45 oz.
1 Semi Di Lino Diamond Illuminating Conditioner 6.76 oz.
1 Semi Di Lino Sublime Cristalli Liquidi 0.51 oz. True Log in to view pricing! False

Alfaparf Milano
ACT I - Tragic Opera Semi Di Lino Diamond Holiday Kit

3 pc.

SKU SDL-19-H26D

Promotional ItemLog in to view pricing!
Quick View
181621 SDL-19-H26M SDL-19-H26M 1 ACT II - Joyous Symphony Semi Di Lino Moisture Holiday Kit 3 pc. Alfaparf Milano Alfaparf Milano ACT II - Joyous Symphony Semi Di Lino Moisture Holiday Kit 3 pc. alfaparfmilano/apholiday26semidilinoholidaykit2026moisturepf032022.jpg Bonus Deal Available 31.72 31.72 31.72 False True Valid Thru 10/31/26 False False 0.00 False False Diversion contract is required Alfaparf Milano ACT II - Joyous Symphony Semi Di Lino Moisture Holiday Kit includes shampoo, mask, and serum.
Includes:
1 Semi Di Lino Moisture Nutritive Low Shampoo 8.45 oz.
1 Semi Di Lino Moisture Nutritive Mask 6.76 oz.
1 Semi Di Lino Sublime Cristalli Liquidi 0.51 oz. True Log in to view pricing! False

Alfaparf Milano
ACT II - Joyous Symphony Semi Di Lino Moisture Holiday Kit

3 pc.

SKU SDL-19-H26M

Promotional ItemLog in to view pricing!
Quick View
181622 SDL-19-H26R SDL-19-H26R 1 ACT III - Enchanted Fairy Tale Semi Di Lino Reconstruction Holiday Kit 3 pc. Alfaparf Milano Alfaparf Milano ACT III - Enchanted Fairy Tale Semi Di Lino Reconstruction Holiday Kit 3 pc. alfaparfmilano/apholiday26semidilinoholidaykit2026reconstructionpf032023.jpg Bonus Deal Available 31.72 31.72 31.72 False True Valid Thru 10/31/26 False False 0.00 False False Diversion contract is required Alfaparf Milano ACT III - Enchanted Fairy Tale Semi Di Lino Reconstruction Holiday Kit includes shampoo, mask, and serum.
Includes:
1 Semi Di Lino Reconstruction Reparative Low Shampoo 8.45 oz.
1 Semi Di Lino Reconstruction Reparative Mask 6.76 oz.
1 Semi Di Lino Sublime Cristalli Liquidi 0.51 oz. True Log in to view pricing! False

Alfaparf Milano
ACT III - Enchanted Fairy Tale Semi Di Lino Reconstruction Holiday Kit

3 pc.

SKU SDL-19-H26R

Promotional ItemLog in to view pricing!
Quick View
181624 SDL-19-H26DT SDL-19-H26DT 1 ACT V - Pulsing Modern Dance Semi Di Lino Density Holiday Kit 3 pc. Alfaparf Milano Alfaparf Milano ACT V - Pulsing Modern Dance Semi Di Lino Density Holiday Kit 3 pc. alfaparfmilano/apholiday26semidilinoholidaykit2026densitypf032025.jpg Bonus Deal Available 33.61 33.61 33.61 False True Valid Thru 12/31/26 False False 0.00 False False Diversion contract is required Alfaparf Milano ACT V - Pulsing Modern Dance Semi Di Lino Density Holiday Kit includes shampoo, conditioner, and cream.
Includes:
1 Semi Di Lino Density Thickening Low Shampoo 8.45 oz.
1 Semi Di Lino Density Thickening Conditioner 6.76 oz.
1 Semi Di Lino Density Thickening Cream 4.23 oz. True Log in to view pricing! False

Alfaparf Milano
ACT V - Pulsing Modern Dance Semi Di Lino Density Holiday Kit

3 pc.

SKU SDL-19-H26DT

Promotional ItemLog in to view pricing!
Quick View
181625 SDL-19-H26C SDL-19-H26C 1 ACT VI - Harmonious Vocals with Piano Semi Di Lino Curls Holiday Kit 3 pc. Alfaparf Milano Alfaparf Milano ACT VI - Harmonious Vocals with Piano Semi Di Lino Curls Holiday Kit 3 pc. alfaparfmilano/apholiday26semidilinoholidaykit2026curlspf032026.jpg Bonus Deal Available 32.25 32.25 32.25 False True Valid Thru 10/31/26 False False 0.00 False False Diversion contract is required Alfaparf Milano ACT VI - Harmonious Vocals with Piano Semi Di Lino Curls Holiday Kit includes shampoo, mask, and oil.
Includes:
1 Semi Di Lino Curls Enhancing Low Shampoo 8.45 oz.
1 Semi Di Lino Curls Enhancing Mask 6.76 oz.
1 Semi Di Lino Curls Multi-benefit Oil 3.38 oz. True Log in to view pricing! False

Alfaparf Milano
ACT VI - Harmonious Vocals with Piano Semi Di Lino Curls Holiday Kit

3 pc.

SKU SDL-19-H26C

Promotional ItemLog in to view pricing!
Quick View
179137 SDL-19-MJM SDL-19-MJM 1 Nutritive Duo Edit 3 pc. Alfaparf Milano Alfaparf Milano Nutritive Duo Edit 3 pc. alfaparfmilano/alfaparfnutritiveduoedit3pc.jpg Bonus Deal Available 30.45 30.45 30.45 False True False False 0.00 False False Diversion contract is required Alfaparf Milano Nutritive Duo Edit includes shampoo, mask, and bag.
Includes:
1 Semi Di Lino Moisture Nutritive Low Shampoo 8.45 oz.
1 Semi Di Lino Moisture Nutritive Mask 6.98 oz.
1 Beauty Bag True Log in to view pricing! False

Alfaparf Milano
Nutritive Duo Edit

3 pc.

SKU SDL-19-MJM

Promotional ItemLog in to view pricing!
Quick View