whats new | TruBeauty Concepts

FLASH SALE! 15% Off OLAPLEX | June 16-20 |

Hot Deals, Fresh Arrivals: May/June Promotions Are Here!

(101 Items)

160117 NAK-03-TFD NAK-03-TFD 1 Treatment Drops - Fortify 12 x 0.51 Fl. Oz. NAK Hair NAK Hair Treatment Drops - Fortify 12 x 0.51 Fl. Oz. nakhair/nakhairtreatmentdropsfortify12x0.51floz.jpg Bonus Deal Available 72.00 72.00 54.00 True True Valid Thru 06/30/25 False False 54.00 False False Diversion contract is required NAK Hair Treatment Drops - Fortify work to strengthen and nourish dry and damaged hair strands after chemical services and color change. True Log in to view pricing! False

NAK Hair
Treatment Drops - Fortify

12 x 0.51 Fl. Oz.

SKU NAK-03-TFD

Promotional ItemLog in to view pricing!
Quick View
160120 NAK-03-TQD NAK-03-TQD 1 Treatment Drops - Quench 12 x 0.51 Fl. Oz. NAK Hair NAK Hair Treatment Drops - Quench 12 x 0.51 Fl. Oz. nakhair/nakhairtreatmentdropsquench12x0.51floz.jpg Bonus Deal Available 72.00 72.00 54.00 True True Valid Thru 06/30/25 False False 54.00 False False Diversion contract is required NAK Hair Treatment Drops - Quench works to hydrate and replenish dehydrated and frizzy hair strands after chemical services and color change. True Log in to view pricing! False

NAK Hair
Treatment Drops - Quench

12 x 0.51 Fl. Oz.

SKU NAK-03-TQD

Promotional ItemLog in to view pricing!
Quick View
168747 TRS-04-BRM10 TRS-04-BRM10 1 Blond Revolution Neutralizing Mousse 10.1 Fl. Oz. Truss Truss Blond Revolution Neutralizing Mousse 10.1 Fl. Oz. truss/trussblondrevolutionmousse.jpg Bonus Deal Available 29.00 29.00 24.65 True True Valid Thru 06/30/25 False False 24.65 False False Diversion contract is required Truss Blond Revolution Neutralizing Mousse is a light, airy mousse formula that is designed to refresh blond tones during in-salon treatments. True Log in to view pricing! False

Truss
Blond Revolution Neutralizing Mousse

10.1 Fl. Oz.

SKU TRS-04-BRM10

Promotional ItemLog in to view pricing!
Quick View
167624 VRB-03-DPS1 VRB-03-DPS1 1 density peptide hair serum 1 Fl. Oz. Verb Verb density peptide hair serum 1 Fl. Oz. verb/verbdensitypeptideserum.jpg Bonus Deal Available 11.00 11.00 9.35 True True Valid Thru 06/30/25 False False 9.35 False False Diversion contract is required Verb density peptide hair serum visibly increases hair density and minimizes the appearance of shedding for a less visible scalp and thicker, fuller-looking hair. True Log in to view pricing! False

Verb
density peptide hair serum

1 Fl. Oz.

SKU VRB-03-DPS1

Promotional ItemLog in to view pricing!
Quick View
167623 VRB-02-DP12 VRB-02-DP12 1 density peptide shampoo 12 Fl. Oz. Verb Verb density peptide shampoo 12 Fl. Oz. verb/verbdensitypeptideshampoo.jpg Bonus Deal Available 11.00 11.00 9.35 True True Valid Thru 06/30/25 False False 9.35 False False Diversion contract is required Verb density peptide shampoo visibly increases hair density and minimizes the appearance of shedding for a less visible scalp and thicker, fuller-looking hair. True Log in to view pricing! False

Verb
density peptide shampoo

12 Fl. Oz.

SKU VRB-02-DP12

Promotional ItemLog in to view pricing!
Quick View
167690 SDL-19-MJ24B SDL-19-MJ24B 1 Semi Di Lino Blonde Duo Kit 3 pc. Alfaparf Milano Alfaparf Milano Semi Di Lino Blonde Duo Kit 3 pc. alfaparfmilano/mj24alfaparfsemidilinoblondekit.jpg Bonus Deal Available 29.00 29.00 29.00 False True Valid Thru 06/30/25 False False 0.00 False False Diversion contract is required Alfaparf Milano Semi Di Lino Blonde Duo Kit includes shampoo, conditioner, and bag.
Includes:
1 Semi Di Lino Blonde Intense Anti-Yellow Low Shampoo 8.45 oz.
1 Semi Di Lino Sublime Blonde Anti-Yellow Conditioner 6.76 oz.
1 Cosmetic Bag True Log in to view pricing! False

Alfaparf Milano
Semi Di Lino Blonde Duo Kit

3 pc.

SKU SDL-19-MJ24B

Promotional ItemLog in to view pricing!
Quick View
167686 SDL-19-MJ24D SDL-19-MJ24D 1 Semi Di Lino Diamond Duo Kit 3 pc. Alfaparf Milano Alfaparf Milano Semi Di Lino Diamond Duo Kit 3 pc. alfaparfmilano/mj24alfaparfsemidilinodiamondkit.jpg Bonus Deal Available 29.00 29.00 29.00 False True Valid Thru 06/30/25 False False 0.00 False False Diversion contract is required Alfaparf Milano Semi Di Lino Diamond Duo Kit includes shampoo, conditioner, and bag.
Includes:
1 Semi Di Lino Diamond Illuminating Low Shampoo 8.45 oz.
1 Semi Di Lino Diamond Illuminating Conditioner 6.76 oz.
1 Cosmetic Bag True Log in to view pricing! False

Alfaparf Milano
Semi Di Lino Diamond Duo Kit

3 pc.

SKU SDL-19-MJ24D

Promotional ItemLog in to view pricing!
Quick View
167688 SDL-19-MJ24M SDL-19-MJ24M 1 Semi Di Lino Moisture Duo Kit 3 pc. Alfaparf Milano Alfaparf Milano Semi Di Lino Moisture Duo Kit 3 pc. alfaparfmilano/mj25semidilinomoisture.jpg Bonus Deal Available 29.00 29.00 29.00 False True Valid Thru 06/30/25 False False 0.00 False False Diversion contract is required Alfaparf Milano Semi Di Lino Moisture Duo Kit includes shampoo, mask, and bag.
Includes:
1 Semi Di Lino Moisture Nutritive Low Shampoo 8.45 oz.
1 Semi Di Lino Moisture Nutritive Mask 6.98 oz.
1 Cosmetic Bag False Log in to view pricing! False

Alfaparf Milano
Semi Di Lino Moisture Duo Kit

3 pc.

SKU SDL-19-MJ24M

Promotional ItemLog in to view pricing!
Quick View
167691 SDL-19-MJ24R SDL-19-MJ24R 1 Semi Di Lino Reconstruction Duo Kit 3 pc. Alfaparf Milano Alfaparf Milano Semi Di Lino Reconstruction Duo Kit 3 pc. alfaparfmilano/mj25semidilinoreconstructionkit.jpg Bonus Deal Available 29.00 29.00 29.00 False True Valid Thru 06/30/25 False False 0.00 False False Diversion contract is required Alfaparf Milano Semi Di Lino Reconstruction Duo Kit includes shampoo, conditioner, and bag.
Includes:
1 Semi di Lino Reconstruction Reparative Low Shampoo 8.45 oz.
1 Semi Di Lino Reconstruction Reparative Mask 6.88 oz.
1 Cosmetic Bag True Log in to view pricing! False

Alfaparf Milano
Semi Di Lino Reconstruction Duo Kit

3 pc.

SKU SDL-19-MJ24R

Promotional ItemLog in to view pricing!
Quick View
167687 SDL-19-MJ24S SDL-19-MJ24S 1 Semi Di Lino Smooth Duo Kit 3 pc. Alfaparf Milano Alfaparf Milano Semi Di Lino Smooth Duo Kit 3 pc. alfaparfmilano/mj25semidilinosmoothkit.jpg Bonus Deal Available 29.00 29.00 29.00 False True Valid Thru 06/30/25 False False 0.00 False False Diversion contract is required Alfaparf Milano Semi Di Lino Smooth Duo Kit includes shampoo, conditioner, and bag.
Includes:
1 Semi Di Lino Smooth Smoothing Low Shampoo 8.45 oz.
1 Semi Di Lino Smooth Smoothing Conditioner 6.76 oz.
1 Cosmetic Bag True Log in to view pricing! False

Alfaparf Milano
Semi Di Lino Smooth Duo Kit

3 pc.

SKU SDL-19-MJ24S

Promotional ItemLog in to view pricing!
Quick View
168832 FAW-25-GLDMJ FAW-25-GLDMJ 1 Gold Intro Captain Fawcett Captain Fawcett Gold Intro captainfawcett/captainfawcettgoldintro2025.jpg Bonus Deal Available 300.00 300.00 300.00 False True Valid Thru 06/30/25 False False 0.00 False False Diversion contract is required Captain Fawcett Gold Intro includes pomade, powder, tonic, spray, shampoo, keyring, signage, mat, poster, postcard, and sticker. True Log in to view pricing! False

Captain Fawcett
Gold Intro

SKU FAW-25-GLDMJ

Promotional ItemLog in to view pricing!
Quick View
168913 FAW-25-PLTMJ FAW-25-PLTMJ 1 Platinum Intro Captain Fawcett Captain Fawcett Platinum Intro captainfawcett/captainfawcettplatinumintro2025.jpg Bonus Deal Available 600.00 600.00 600.00 False True Valid Thru 06/30/25 False False 0.00 False False Diversion contract is required Captain Fawcett Platinum Intro includes pomade, powder, tonic, spray, shampoo, keyring, signage, mat, poster, postcard, and sticker. True Log in to view pricing! False

Captain Fawcett
Platinum Intro

SKU FAW-25-PLTMJ

Promotional ItemLog in to view pricing!
Quick View
168914 FAW-25-SLVMJ FAW-25-SLVMJ 1 Silver Intro Captain Fawcett Captain Fawcett Silver Intro captainfawcett/captainfawcettsilverintro2025.jpg Bonus Deal Available 94.00 94.00 94.00 False True Valid Thru 06/30/25 False False 0.00 False False Diversion contract is required Captain Fawcett Silver Intro includes pomade, powder, tonic, spray, sign, poster, postcard, and mat. True Log in to view pricing! False

Captain Fawcett
Silver Intro

SKU FAW-25-SLVMJ

Promotional ItemLog in to view pricing!
Quick View
167759 K18-19-PRHD K18-19-PRHD 1 prep + repair at home duo 2 pc. K18 K18 prep + repair at home duo 2 pc. k18/mj25k18preprepairathomekit.jpg Bonus Deal Available 37.50 37.50 37.50 False True Valid Thru 06/30/25 False False 0.00 False False Diversion contract is required K18 prep + repair at home duo includes shampoo and mask.
Includes:
1 PEPTIDE PREP detox shampoo 1.8 oz.
1 leave-in molecular repair hair mask 1.7 oz. True Log in to view pricing! False

K18
prep + repair at home duo

2 pc.

SKU K18-19-PRHD

Promotional ItemLog in to view pricing!
Quick View
128507 K18-19-PPSK K18-19-PPSK 1 pro peptide starter kit 3 pc. K18 K18 pro peptide starter kit 3 pc. k18/k18propeptidestarter.jpg Bonus Deal Available 168.00 168.00 168.00 False True Valid Thru 06/30/25 False False 0.00 False False Diversion contract is required K18 pro peptide starter kit includes mist and a mask.
Includes:
2 professional molecular repair hair mist 5 oz.
1 professional molecular repair hair mask 5 oz. True Log in to view pricing! False

K18
pro peptide starter kit

3 pc.

SKU K18-19-PPSK

Promotional ItemLog in to view pricing!
Quick View